Three packages. One retainer. Endless potential.
Find your fit below.
The Drip - $1,200
What's included & what it means
Your logo suite gives you four ready-to-use logo variations: a primary logo for main use, a secondary variation for flexibility, a submark for tight spaces, and a favicon for your website. You'll never be stuck trying to make one logo work everywhere.
Your brand board brings your full visual identity together in one place. Your color palette, typography, and logo suite displayed cohesively so you always know exactly how your brand looks and feels.
Your social media profile icons are sized, exported, and ready to upload across every platform including Instagram, Facebook, YouTube, TikTok, and Twitter. No resizing, no guessing.
Your mini brand strategy is a focused foundation that defines your brand's direction. Who you're for, what you stand for, and how your visuals connect to that purpose.
You'll receive 3 initial concepts to choose from, 2 rounds of revisions to refine your chosen direction, and full delivery of final files within 7–10 business days of your start date.
Who it's for
You're just getting started, or starting over, and you need a brand that looks intentional, professional, and ready to represent you. The Drip is built for founders in their early stages who want the essentials done right without overcomplicating it. No fluff, no filler. Just a clean, cohesive brand identity that gives you a real foundation to build on.
The Drip doesn't cut corners. It cuts the unnecessary. Every deliverable in this package was chosen because it's something every brand actually needs. You'll walk away with professional, export-ready files and a clear visual identity that looks like it cost twice as much. This is your starting line, and it's a strong one.
The Comb - $3,000
What's included & what it means
Everything in The Drip, plus:
A moodboard is developed at the project's midpoint to align on visual direction before full execution begins. This isn't decoration. It's a strategic checkpoint that ensures the creative direction is exactly right before we go further.
Supporting brand assets extend your identity beyond the logo, giving you additional visual elements that keep your brand cohesive across different contexts and applications.
Your basic brand strategy goes deeper than the mini, establishing your positioning, target audience, and the emotional direction that drives every design decision in your project. This is what separates a brand that looks good from one that actually connects.
Your 4-page brand guidelines give you a professional, designed document covering logo usage, color, typography, and application rules so your brand stays consistent long after delivery and anyone you hand it to knows exactly how to use it.
3 mockups show your brand applied to real-world contexts so you can see it living and breathing before it ever goes public.
Who it's for
You've been in business for a minute, or you're launching with serious intention, and you need more than a logo. You need a brand system that works across your platforms, tells your story, and gives you the tools to show up consistently. The Comb is for the founder who's ready to invest in a brand that does real work for her business.
At this stage, aesthetics alone won't cut it. You need strategy behind the visuals. A brand that not only looks right but feels right to the people you're trying to reach. The Comb gives you that foundation with room to grow.
The Hive - $5,200
What's included & what it means
Everything in The Comb, plus:
Your full brand strategy replaces the basic strategy with a comprehensive deep-dive covering your brand positioning, ideal client profile, competitive awareness, brand values, and the strategic narrative that connects your visuals to your business goals. Where the basic strategy sets a direction, the full strategy builds the entire roadmap.
5 supporting brand assets instead of The Comb's standard set, because at this level your brand needs to show up across more touchpoints with more versatility. More assets mean more flexibility without ever breaking consistency.
2 brand patterns add a layer of depth and texture to your visual system that most brands simply don't have. Patterns are what make a brand feel complete and ownable. They show up on packaging, backgrounds, presentations, and anywhere your brand needs to fill space beautifully.
Your 10-page brand guidelines expand significantly from The Comb's 4 pages because your brand system is significantly more complex. At this tier, your guidelines cover not just logo and color usage but brand voice, asset application, pattern usage, and the full visual language your team or collaborators need to keep your brand protected and consistent at scale.
4 mockups instead of 3, giving you a broader view of your brand across more real-world applications before anything goes public.
Priority communication throughout the entire project means your project stays at the top of the queue. At this investment level, you deserve to always know where things stand.
Who it's for
You're building something that needs to last. Whether you're launching at scale, rebranding with purpose, or entering a competitive market, The Hive is HoneyInk's most comprehensive brand experience. This is for the founder who understands that a great brand isn't just beautiful. It's strategic, intentional, and built to grow with her business.
The Hive exists for the founder who isn't willing to outgrow her brand in six months. This is a complete, research-informed identity built to hold up as your business scales, your team grows, and your audience expands. When the investment is this significant, every detail gets the attention it deserves.
Brand Guardian Retainer - $700/month
Your brand doesn't stop at launch. The Brand Guardian Retainer keeps every touchpoint cohesive, intentional, and unmistakably yours with up to 4 custom assets per month, all guided by creative direction and brand consistency oversight.
Choose up to 4 assets per month from:
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Flyers and promotional graphics
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Social media graphics (posts, stories, or covers)
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Seasonal and campaign graphics
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New brand icons or supporting assets
Always included, every month:
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Creative direction on every asset
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Brand consistency review so every piece stays true to your established brand system
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Cohesion oversight keeping your fonts, colors, spacing, and tone aligned at all times
Retainer spots are limited to 4 clients at a time. A 3-month minimum commitment is required. Assets do not roll over month to month. Prior completion of a HoneyInk package is preferred but not required. If you're coming in from outside, a brief brand audit ensures everything we create fits seamlessly with your existing identity.
Retainers are billed monthly through Square and can be cancelled with 30 days written notice after your minimum term is complete.
Add-Ons — $150/hr
Your package covers everything you need to launch a complete brand identity. But if you need something beyond that scope, add-ons are available at $150 per hour. Every add-on project is scoped and quoted before any work begins so there are never any surprises.
Available add-ons include:
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Packaging design
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Business cards and letterhead
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Additional collateral assets
Have something specific in mind that isn't listed? Head to the contact page and let's talk through it.
How Payment Works
Every project at HoneyInk begins with a signed contract and an invoice through Square. Here's how payments are structured for each package:
The Drip — $1,200 50% is due at booking to secure your start date. The remaining 50% is due before your final files are delivered.
The Comb — $3,000 50% is due at booking to secure your start date. 25% is due once your concept direction is chosen, covering the bulk of the creative work ahead. The final 25% is due before your final files are delivered.
The Hive — $5,200 50% is due at booking to secure your start date. 25% is due once your concept direction is chosen, covering the bulk of the creative work ahead. The final 25% is due before your final files are delivered.
*If you need to break your installments into smaller increments, Square's payment plan option makes that possible while keeping your project timeline on track.
*All payments are processed securely through Square. Once your invoice is signed and your first payment is received, your project is officially underway.
Kill Fee Policy
If a project is cancelled after work has begun, the payments made up to that point are non-refundable. This covers the creative work, research, and time already invested in your project. If a project is cancelled before work begins but after the contract is signed, the initial deposit is non-refundable.